I think people don’t learn environmentally friendly practices. I think that, as well as values, people acquire these practices. You have to grow up with these knowledge of taking care of the environment: only like that you get concerned about the environment in your house, with your family, or your closest community. School helps at it only if it teaches you new techniques to help the environment such as different ways of recycling; but you don't become environmentally friendly there. Personally, I didn’t have the chance to learn these techniques at school but I got to learn them on the internet or TV programs.
The problem about recycling, now that I have mentioned it, is that the recycling service is only available to a few people. Only rich parts of our city have the propper places where to easily deposit you garbage; in my commune there are almost no such things (and if there is one, there's no way to know where it is or how to get there), and my garden is not big enough to have a compost place. I also live to far away of the university, so I can´t walk or use the bycicle to get there.
So the thing, for me, is to be concious that being environmentally friendly has a lot to do with social segregation.
The reasons exposed above explain why I haven´t supported any eco-organisations. I don'd have money to give to them, and I don´t trust such big institutions.
I think there are many good projects that are developed in some places in my city that do not depend on the local government or NGOs. Once I find one, I'll certainly contribute to it.
People in Santiago should do the same.
Regards!